B2B paid media · Austin, TX

I scale B2B
paid ad programs
& am darn good at it.

Trusted by teams at Siemens, Venafi (acquired), Red Stag Fulfillment, AgentAdvice (acquired), Finale Inventory (acquired), PTAC4Less (acquired).

Book a meeting → See results
You work 1:1 with me, not jr account managers
I handle strategy, campaign management, and execution
Moby
Siemens ●
Venafi acquired
Finale Inventory acquired
PTAC4Less acquired
AgentAdvice acquired
Unlimited AI ●
Co-efficient ●
Red Stag Fulfillment ●
Siemens ●
Venafi acquired
Finale Inventory acquired
PTAC4Less acquired
AgentAdvice acquired
Unlimited AI ●
Co-efficient ●
Red Stag Fulfillment ●
[ 01 / Results ]

Results from companies I've worked with.

$7M+ revenue scaled
Three exits
CASE 01 · PROPTECH
Scaled revenue $6K → $2.5M
I took over the account when it had made $6,000 in revenue, and scaled it successfully to $2.5M closed-won revenue. I still run the program post-acquisition.
"We needed expert help starting up an effective Facebook Ads strategy. We knew what success should look like, but we didn't have expertise in house to execute. After working with Moby, the results have been outstanding! Not only has he delivered on a successful campaign, he's also been one of the most engaged and responsive partners in our group. He listens to our business needs and enacts strategies to match. It's easy to engage with Moby, both live and asynchronously, too. I would 11/10 recommend Moby!"
Laura Kleiner
Laura Kleiner
Director of Marketing
CASE 02 · AI STARTUP
Scaled ARR $2M → $3.7M
Started with a $10K/month budget. Tripled demos in 12 weeks. Profitably scaled spend to $60K/month.
"Moby is 100% the best performance marketer I've ever met."
Pablo Gonzalez
Pablo Gonzalez
Chief Evangelist
CASE 03 · EDTECH
Scaled revenue $40K → $1.12M
Came in as the second media buyer after the first didn't work out. Scaled across webinars, lead magnets, and book-a-call funnels in 11 months.
"I've worked with several performance marketers prior to Moby — few relied as heavily on data to back their claims, so I was immediately impressed with how in depth Moby went into the campaigns. Together we have built a business with $1M+ in revenue in 11 months, generated predominantly from paid reach. More so than the financial gains, paid ads is one part of the business that I never have to worry about, in terms of knowing that it is being monitored by someone who cares about the outcomes, thinks analytically about the data, and offers sound advice on how to grow and scale."
Greta Iannuccilli
Greta Iannuccilli
Director of Operations
CASE 04 · CYBERSECURITY
Restructured $700K/yr ABM spend
Rebuilt their LinkedIn program around their ABM strategy. The company was acquired for $1.5B.
"After working with Moby, we had actionable insights and next steps coming out of every sync. The thoroughness, attention to detail, and platform knowledge — combined with his ability to articulate and illustrate his recommendations — made him a very valuable partner."
Alex Pappas
Alex Pappas
ABM Director
CASE 05 · B2B SAAS
Decreased Cost-per-lead by 80%
Founders were running social ads themselves and not seeing what they wanted. I came in for a 6-week project, tested 6 strategies, and found the one that worked.
"Many digital marketers apply a generic, one-size-fits-all approach. Moby took the time to understand our specific business and developed creative, tailored solutions. He was highly adaptable and willing to pivot strategies when we weren't getting the results we wanted — which was invaluable."
Bryan Lieber
Bryan Lieber
Sr. Director of Product Marketing
CASE 06 · B2B SAAS
Drove 5:1 LTV:CAC in 60 days
Built the LinkedIn pipeline from scratch. The company was later acquired.
"After working with Moby, we immediately successfully booked several meetings with key managers and directors and were able to get a 5:1 return on our ad spend within 60 days, thanks to his strategic expertise in running and optimizing paid LinkedIn ad campaigns."
Chase Caples
Chase Caples
Director of Marketing
[ 02 / Why people choose me ]

6 reasons people like working with me.

No overhead
No handoffs
Aligned incentives
/01

You work with me, not a junior.

I'm in every touchpoint. Account manager and performance marketer in one. Sometimes I bring in advisors or contractors to help execute. I manage them. You don't.

/02

I run the whole program.

Strategy, copy, creative, reporting. You're not producing assets between meetings or stitching together a team to make the ads work. I handle it.

/03

I embed in your team.

I don't make you conform to my process. I learn yours. I get how your team operates and I plug into it.

/04

Speed of execution.

Nobody in the way. No layers, no approvals, no waiting on a creative team in another time zone. We move at the speed your business needs to move.

/05

No long contracts.

You shouldn't sign a year-long deal with a service provider you haven't seen value from yet. We start with a 90-day pilot.

/06

You don't have to manage me.

You won't chase me for follow-ups. Every meeting has an agenda. Every meeting ends with a recap in Slack or email. I take work off your plate.

[ 03 / How I Work ]

What to expect if you reach out.

Step 01

We chat.

I learn about your business, goals, and what you've already tried. We talk through your market, ICP, and sales motion. I share what I've seen work and what I'd recommend.

↑ You keep the strategy whether you hire me or not.
Step 02

Start with a 90-day pilot.

We test our assumptions about ads, see what's working, and make real progress. At the end, we decide together whether to keep going.

Step 03

We scale results.

Once we've found what works, we double down. Expand what's driving results. Cut what's not.

Common questions.

How many clients do you take on at once? +
Five to seven at any given time. No more.
Which platforms do you run ads on? +
LinkedIn, Meta, and Google. I don't do TikTok, Reddit, or YouTube ads.
Do you only do paid, or also LinkedIn organic? +
Paid only. The one exception is writing posts for executives that get boosted as thought leadership ads.
Do you write the ads? +
Yes. All of it. Single-image ads, video scripts, thought leadership ads, Meta, LinkedIn. The copy is mine.
Do you work with agencies, or just direct clients? +
Agencies have hired me in the past to work on their premium accounts. My pricing usually puts me out of reach for most agencies, though.
Are you a low-cost alternative to an agency? +
I'm an alternative to an agency, but not a low-cost one.
How fast can we get started? +
Depends on my availability and what you want to do. Historically, I've launched new ads for clients within 7 days. Usually within 6 business days.
If we're not a fit, will you recommend someone else? +
Yes. If we don't work out because of availability, price, or scope, I'll point you to the best people I know.
Moby in the mountains
[ 04 / About ]

I run paid ads for B2B companies out of Austin.

I got my start in operations engineering at Dell, where I learned project management and operating in big companies. From there, I had a long period working with startups where all I did was content, podcasting, and speaking.

That ops + content background has stuck with me, and I think about paid ads the way an ops person thinks about a production line: what's the input and what's the output? What's broken and how do we fix it fast? I also bring deep content expertise and messaging into my work.

I've spoken at SXSW, Industrial Marketing Summit, and Austin Startup Week, and done contract work for the City of Austin and the State Department. When I'm not in an ad account, I'm probably reading sci-fi (Safehold, Red Rising, Lord of the Rings).

5–7
Active clients
3
Platforms
(LinkedIn, Meta, Google)
90
Day pilot
10+
Years in B2B paid

Let's see if we're a fit.

Pick a time below. I'll ask about your business, what you've tried, and where you want to go. No pitch, no pressure.